the brand has a unique style that reflects the concept and distinguishes products from competitors
How can we put all our admiration for a woman in one word? What are we going to tell her so that she understands her unique role in this world?
She's beautiful, smart, kind, creative, she's amazing!
We worked out the brand idea in detail and connected the original brand’s name with the positioning
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The logic of visual style developing
The new packaging design reflects the price segment of the products and attracts the attention of customers
The redesigned logo has become playful, bright and noticeable and attractive. The new color palette reflects the flagship component — the pink Monarda flower
Now the name has become an abbreviation, which has a unique meaning
SHIA is a story about a woman who can do anything. She is a mother, a sister, a daughter, a creator, a creator of comfort and warmth, a teacher, an inquisitive researcher, a source of support. We know how important it is for her to preserve her beauty and youth, without sacrificing time in the endless cycle of affairs. We have combined the long-term expertise of scientists and technologists with the experience of a woman just like you: choosing only the best and most useful things for herself and her loved ones
SHIA is a story about a woman who can do anything.
She is a mother, a sister, a daughter, a creator, a creator of comfort and warmth, a teacher, an inquisitive researcher, a source of support. We know how important it is for her to preserve her beauty and youth, without sacrificing time in the endless cycle of affairs. We have combined the long-term expertise of scientists and technologists with the experience of a woman just like you: choosing only the best and most useful things for herself and her loved ones
We have developed a brand strategy
and modern, attractive packaging for
the cosmetic products
(Rebranding of a cosmetics company)